SEO Classes in Pune|
SEO Courses in Pune
SEO also called Search Engine Optimization, is the method of improving the ranking of a website or web pages in search engines (like Google, Yahoo, Bing, etc.) organic search engine results. SEO technique helps engines like Google to find your site There are many other aspects for SEO, from the content on your web page to the way other sites are linking to your site. They are called Backlinks. We at Namrata Edutech have a experienced team of SEO experts. In our specialized SEO Training in Pune we will show you all about the key facts of SEO. Since you already know that online users in India are growing massively. A good number of online users use Google or some other search engine to get information and facts. Today, people who run businesses understand the advantages of Search Engine Marketing / SEO and so they want their websites to be visible on the first page of Google. Hence due to this high demand of Search Engine Optimization Services, there are lots of Digital Marketing Companies in India hiring SEO Professionals.
Why do you need SEO Training in Pune?
There are many commercial search engines like Google, Bing, and Yahoo & from which majority of web traffic is driven to your website. Although, there are many social media platform through which you can generate traffic to your website. Search engines are unique in their way as they provide targeted traffic to our website. But, what if search engines are unable to crawl your website & index your content to their databases?
Who Can Join This Course?
Anyone who wishes to learn SEO Classes in Pune can join Namrata Edutech. You can be an SEO expert, a college student, a business man or a freelancer; you can be anyone of them. If you need the support of SEO Courses in Pune to start your career then Namrata Edutech is the perfect destination for you.
Our Modules
WordPress
Module 1 – Introduction to WordPress
- What is WordPress?
- What is HTML?
- What is CSS?
- What is javascript?
- What is CMS?
- Difference between WordPress.com & WordPress.org
Module 2 – Domain Purchase
- Creating Login Credentials on Godaddy
- Domain Adding
- Applying Godaddy Promo code
- Domain Purchase
- DNS Setup
Module 3 – Hosting
- Setting up WordPress in Local Server
- Setting up WordPress in Remote Server
- Upgrading WordPress
Module 4 – Understanding WordPress Settings
- General settings
- Reading
- Media
- Writing settings
- Discussion
- Permalinks
Module 5 – Understanding User Administration
- WordPress Admin
- Creating Users
- User Rights & Roles
Module 6 – WordPress Themes
- Free theme Vs Paid Theme
- Theme Selection Process
- Adding/installing Themes
- Changing Themes
Module 7 – Preview & Activating Themes
- Working with Widgets
- Installing widgets in sidebar
- Installing widgets in footer
Module 8 – Working with Menu for your Website
- Creating menus
- Adding pages, posts, categories to menus
- Creating Sub-menus
- Deleting items from menu
Module 9 – WordPress Plugins
- Installing plugins
- Activating Plugin & managing plugins
- Upgrading plugins
- Recommended Plugins
Module 10 – Working with Content
- Posts Vs Pages
- Adding Hyperlinks
- Playing with Media content
- Previewing and Editing Posts
- Previewing and Editing Pages
- Page Order
- Creating a post
- Adding Media files to content –images and videos
- Using Categories and Tags
- Creating Pages
- Page Hierarchy
Module 11 – WordPress Backup
- Enhancing WordPress Security
SEO
Module 1 – Introduction to SEO
- Understanding Search Engine
- Understanding SEO
- Types of SEO – Black hat & White hat SEO
- Introduction to On-Page & Off-Page
- Introduction to SERP
- Organic & Inorganic Results
- Sources to refer for SEO Updates
Module 2 – Introduction to Meta Tags
- Understanding Meta Tags
- 7 On-Page Meta Tags
- Understanding Website Design & its tags
Module 3 – SEO Life Cycle
- Requirement Gathering
- Analysis
- Strategy Building
- Keyword Research
- On-Page
- Off-Page
- Analysis & Reporting
- Strategy Review
Module 4 -Introduction to Keywords
- What is Keywords?
- Types of keywords
- Importance of Keywords in SEO
- Keyword Research Process
- Seasonal Keywords
- Keyword Density
- Keywords for Website Content
- Keyword Research Tools
Module 5 -Introduction to On-Page
- Understanding Analysis
- Website Analysis
- Website Analysis Tools
- Competitor Analysis
- Working on Competitor Analysis
- Understanding Title & Description
- Working on Title & Description
- Header tags(H1 to H6)
- Understanding Image Alt tab
- Understanding Anchor Text
- Understanding Robots.txt
- Understanding Sitemaps
- Types of Sitemaps
- Creation of Sitemaps
- Understanding Page Responses(301,302,404)
Module 6 -Introduction to Off-Page
- Definition of Off-Page
- Understanding Website Ranking
- Understanding Backlinks
- Types of Backlinks – Dofollow & Nofollow
- Understanding Link Building
- Types of Link Building
- Difference between Link Building & Link generation
- Understanding Internal & External links
- Understanding Ranking Factors for Website Ranking
- Types of Off-Page Submissions:
- Directory Submissions
- Social Bookmarking Submissions
- Question and Answer Submissions
- Article Submissions
- Pdf Submissions
- PPT Submissions
- Image Submissions
- Video Submissions
- Classified Ads Submissions
- Business Listing Submissions
- Press Release Submissions
- Blog Submissions
Module 7 -Blogger Tool
- Understanding Blogger Tool
- Use of Blogger
- Difference between Vlogs & Blogs
- Creation of Blogspot
- Creation of Posts
- Adding themes to Blog Posts
- Analysis
SEO
Module 8 -Technical & Advanced SEO
- Domain Authority
- Page Authority
- Keyword Cannibalization
- Google Sandbox
- Bounce rate
- Web 2.0
- Call to Action(CTA)
- Orphan page
- Dwell Time
- Creation of SEO Report
- Difference Between Google Chrome &Google Incognito
- Link Juice
- Sitelinks
Module 9 -Introduction to Google Search Console/Google Webmaster Tool
- Understanding Google Search Console
- Adding property in Google Search Console
- Verification – Files & Code Connecting in WordPress
- Understanding metrics
- URL Inspection
- Understanding Google Indexed Page
- Crawler Stats
- Analysis of Internal & External links
Module 10 – Google Analytics
- Introduction to Google Analytics
- Adding Account
- Adding Property
- Creating Website Stream
- Verification – Files & Code Connecting in WordPress
- Understanding Google metrics
- Understanding Sessions
- Understanding Events
- Understanding Cohort Analysis
- Data Exporting
- Reporting
Module 11 – Introduction to Google My Business
- Introduction to Local SEO
- Google Reviews & ratings
- Adding Business profile in Google My Business
- Verification methods
- Editing profile
- Asking for Google Reviews
- Editing Products & Services
- Adding Business Managers
- Removing of Business Managers
- Inserting Keywords in Google My Business
Module 12 – Google Layouts & Algorithms
- Introduction to Google Layouts
- Types of Google Layouts – Product, Service & Information
- Understanding Google Algorithms
- Types of Google Algorithms:
- Panda Algorithm
- Penguin Algorithm
- Hummingbird Algorithm
- Pigeon Algorithm
- E-A-T Algorithm
- Other Algorithms
Module 13 – Understanding SEO Tools
- Google Keyword Planner
- SEoptimer
- Woorank
- Brokenlink Check
- Pingdom tools
- GT Metrix
- Ubersuggest
- Ahref’s
- SEMRUSH
- MOZ
- Page Speed Insights
- Plagiarism checker
Module 14 – SEO Plugins
- Rank Math SEO
- AISEO
- Yoast SEO
- Monster Insights
- Google Sitekit
Module 15 – Content Preparation
- Article creation
- Website Content Creation
- Blogs creation
- Post Creation
